1. Define Your Advertising Campaign Objectives
• What is the goal?
– Raise brand awareness
– Launch a new product
– Promote seasonal or limited-time offers
– Support a new opening or market expansion
• Who is your target audience?
Consider age group, gender, location, purchasing behavior, and cultural interests.
2. Choose the Right Type of Outdoor Advertising
Options include:
• Static billboards
• Digital screens
• Ads in malls and airports
• Metro/bus stations (e.g., Dubai Metro, Riyadh Metro)
• Bridge, tunnel, and building wraps
3. Define Your Geolocation
Select areas with high population density or traffic flow:
• UAE (Dubai, Abu Dhabi):
Sheikh Zayed Road, Al Wasl Road, Financial Center Road, Mall of the Emirates area
• KSA (Riyadh, Jeddah):
King Fahd Road, Al Takhassusi Road, Waterfront, King Khalid Airport, major mall entrances
• China (Shanghai, Beijing, Shenzhen):
Skyscrapers, metro stations, and surrounding major malls such as Taikoo Li and IFC Mall
Key locations: Shanghai Pudong Airport, business districts
Choose campaign duration:
1 week, 2 weeks, 1 month or more — longer bookings often allow better price negotiation.
4. Contact Advertising Companies
• UAE:
Backlight Media, Elevation Media, Hyper Media (Dubai Metro & malls)
• Saudi Arabia:
Al Arabiya Outdoor, Remat Riyadh, Tihama Advertising, Lamar Advertising
• China:
Fox Media, Blue Fox, JCDecaux China, Alibaba Advertising (for data-driven digital OOH)
5. Prepare Advertising Content
• High-quality design that meets format specifications
• Compliance with local regulations (public decency, municipal guidelines)
• Accurate translation and cultural adaptation
6. Review the Offer and Sign the Contract
• Check details: locations, duration, cost, number of units
• Confirm discounts for extended periods or multi-location campaigns
• Ensure legal protections, especially when dealing with international vendors
• Sign the contract and process the payment
7. Campaign Launch and Monitoring
• Verify timely ad placement
• Request reports (digital screens often provide performance data)
• Track impact on sales and engagement
Special Notes for Advertising in China:
• Some ads require special permits for foreign brands
• Working with local agencies simplifies legal and technical steps
• Cultural and language sensitivity is essential for successful execution