Every consumer goods brand wants to attract the attention of shoppers in stores. While online brands can pay for targeted ads in-store, there is a small chance of getting picked up *excuse the pun.
Considering that there are hundreds of brands scrapping for the attention of shoppers, having that edge in the shopping isles is a must. Enter POSM!
We’ve been using Point of Sale Marketing for decades helping brands and retailers promote and engage shoppers, but times have changed, so like many things, POSM needs to pivot as well.
This guide will tell you everything there is to know about Point-of-Sale Marketing — covering POSM, along with some of the most creative POSM used across in-store marketing campaigns and brand activations.
Reference and the Rest of Article: www.tokinomo.com/posm-point-of-purchase-display-pop-marketing